Courses
We all tell stories. I teach intention.
Storytelling is more than sharing an experience or relaying information—it's crafting narratives with purpose. In my courses, you'll learn not just what your story should be, but how to shape it, when to use it, and why it's so powerful. That's what sets this approach apart: telling stories with intention.
Storytelling for B2B Sales Success
The power of storytelling extends far beyond entertainment—it's a vital tool for success in sales. This course integrates storytelling principles directly into your sales framework, so they become indispensable to how you sell.
- 1. The Power of Storytelling
- Prove that storytelling works—logically and through real-world examples—and see how information recall improves dramatically when it's wrapped in a story.
- 2. The Biology of Storytelling
- Learn the biological effects storytelling has on the brain, and how those effects build trust between you and your audience.
- 3. Crafting an IDEA Story
- Explore why a story arc matters using Joseph Campbell's Monomyth model, learn Orson Scott Card's MICE framework, and craft your first IDEA story.
- 4. Crafting the CHARACTER Story
- Learn when and how to tell a Character story. Using your resume, CV, or LinkedIn profile, draft and refine your “My Story.”
- 5. Crafting the EVENT Story
- Learn when to use the Event story in your sales process. Using your corporate deck, draft and tell your “Company Story.”
- 6. Rediscovering Discovery
- Revisit the Discovery phase of the sales process through the lens of storytelling—rethinking how you uncover client needs and build rapport.
- 7. Unlocking Trust
- Bring it all together with active listening tools, so you can build trust and connect with clients more meaningfully.
Humorous Storytelling
Humor connects, entertains, and leaves a lasting impression. This course teaches you how to craft and deliver humor-infused narratives that captivate your audience, whether you're a seasoned storyteller or new to the stage.
- 1. Introduction to Humorous Storytelling
- Learn the basics of storytelling with a focus on humor, get introduced to a story framework that's a recipe for well-crafted stories, and discover the relationship between Premise and Discovery.
- 2. Story Development
- See how the other phases of the story framework flesh out your story, and use a template to outline your story before sharing it with others.
- 3. Humor Mechanics
- Explore different types of humor, how they work, how to embed them in your narrative, and how to start your story off with a bang.
- 4. Timing, Pacing, and Delivery
- Shift from drafting to performing—control timing, pacing, and delivery to maximize impact, and prepare for the final performance showcase.
Core Values and Personal Branding
A strong personal brand isn't just about how others see you—it's about how you see yourself and the values that drive your actions. This course guides you through defining your core values and building a brand that's authentic, impactful, and enduring.
- 1. The Importance of a Personal Brand
- Discuss what a personal brand is, why it matters, and how it can influence your personal and professional life, with examples of strong personal brands.
- 2. Core Values as the Foundation of Your Brand
- Learn why well-defined core values are essential and how they guide your actions and decisions.
- 3. Defining Your Core Values
- Reflect on your beliefs, priorities, and experiences to identify the values most important to you—the foundation of your personal brand.
- 4. Building Your Personal Brand
- Use your core values to establish and communicate your brand, aligning your actions, messaging, and professional presence with what you stand for.
Ready to transform your personal and professional life?
Let's make your story unforgettable.
Full-time roles.
Speaking.
Storytelling.
Collaborations.