10+ years of product & content marketing
Marketing Portfolio
Where strategic insight meets creative storytelling. I build data-driven go-to-market strategies and the content that carries them—the kind that builds awareness, moves customers through the journey, and drives adoption across industries.
Featured case studies
- Extreme Networks
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A “rolling thunder” content campaign for HIMSS 2023, healthcare IT's flagship event. I turned a primary research survey into a wave of assets that drove booth traffic, customer meetings, and $2M in pipeline from the show.
- Mitel
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I led the cross-functional launch of MiCloud Office with MiTeam, Mitel's first pure-cloud UCaaS system—GTM plan, customer-facing materials, sales enablement, and quick-start guides that reset how Mitel launched every product after it.
- Active Network
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Activity Cloud was the endurance-racing industry's first big-data product—built to “take the guesswork out of race management.” My marketing and sales enablement materials laid the foundation for its launch into a competitive market.
Product & solutions marketing
Over 6 years in dedicated product and solutions marketing roles, plus launch work through consulting and at IDC. I build the messaging, proof points, and sales tools that carry a product from launch to adoption.
- Mitel
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- Led global launch strategy for MiCloud + MiTeam, Mitel's first pure-cloud UCaaS system: 2M impressions, 1,000+ webinar registrations, and 300 leads worth $1.1M in pipeline within 90 days.
- Built a best-practices launch framework that cut time to market by 25%.
- Built go-to-market programs with strategic partners AWS and Google.
- Drafted messaging and positioning platforms for a global customer base that improved competitive win rates by 30%.
- Extreme Networks
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- Initiated the “Rise Above” Wi-Fi 6/E campaign, which generated $20M+ in pipeline during a 6-month North American run.
- luminousblue
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- Leading a brand relaunch for an aviation software client, with new messaging and positioning across five sectors and user types.
- Developed messaging and multi-format content for a global consumer electronics brand's NRF 2025 launch.
- IDC
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- Supported product launches by drafting product pages, helping plan pre-launch and post-launch product content, and hosting launch webinars.
Additional (personal) projects
I make content for fun, too. These hobbies and side projects flex a different creative muscle and keep me hunting for new skills outside of work.
- YouTube
- Watch on YouTube
- Lifestyle brand
- leagueofsportsteams.com
- AI-supported worldbuilding
- planetestra.com
- Podcast
- combatsportstalk.com
Beyond the portfolio
Want more? My resource library has essays on messaging, content strategy, and the realities of a marketing career—professional development or personal inspiration, take your pick.
Inspired by what you see?
Let's work together.
Storyteller.
Marketer.
Consultant.
Speaker.