Active Network

Activity Cloud Product Launch

Active Network introduced the endurance running market's first big-data solution, Activity Cloud. Built on more than 15 years of aggregate data from managing races nationwide, it let race directors “take the guesswork out of event planning.”

Launch results

82%: Awareness among existing customers
10%: Awareness among non-customers
500: Adoptions in 3 months
$230K: New pipeline activity
$56K: In sales
2%: Upsell to Activity Cloud PRO among existing customers

Product collateral

Video: ACTIVE Network Activity Cloud®: The Future of Event Management
Presentation: Activity Cloud Overview
Brochure: Activity Cloud Product Overview
Whitepaper: Transforming Meetings and Events with Better Intelligence
Datasheet: Activity Cloud Feature One-pager

Sales enablement

Scripted pitch deck: Activity Cloud Product Overview
Pitch deck template: ACTIVE Endurance with Activity Cloud
Sales FAQ: Activity Cloud Frequently Asked Questions
Launch plan: Activity Cloud Launch Plan

See more of my work

This SaaS launch pairs well with a market-research campaign that drove tradeshow traffic, or a UCaaS launch at a traditional business communications company.

Transforming Healthcare Operations Campaign MiCloud Office + MiTeam Product Launch

See more of my work

Two more launches worth a look.

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Full-time roles.
Speaking.
Storytelling.
Collaborations.