Extreme Networks

Transforming Healthcare Operations Campaign

To make our mark at HIMSS 2023, healthcare IT's flagship event, we launched the Transforming Healthcare Operations campaign—turning a market research survey conducted with HIMSS into a full suite of assets built to drive booth traffic and keep the conversation going long after the show floor closed.

Campaign results

+35%: Booth traffic
+27%: Customer meetings
$2M+: Pipeline produced
300+: Webinar registrations
30%: Whitepaper download rate
50%: eBook download rate

Top-of-funnel content

Campaign page: Transform Healthcare Operations
Blog: How the Network's Strategic Impact on Healthcare Can Transform the Future
Social: LinkedIn posts on network investment data , plus an X/Twitter series on the HIMSS research

Middle-of-funnel & anchor content

Webinar: Overcoming IT Pain Points to Advance the Clinical Experience
Whitepaper: The Key to Increased Security and Clinical Productivity: Network Modernization
eBook Anchor asset: Transforming Healthcare Operations

See more of my work

Content strategy meeting go-to-market execution—here are two more launches, for a networking company and a SaaS company.

MiCloud Office + MiTeam Launch Activity Cloud Product Launch

See more of my work

Two more launches worth a look.

Back to the portfolio

Full-time roles.
Speaking.
Storytelling.
Collaborations.