Mitel

MiCloud Office + MiTeam Product Launch

To compete with the rise of UCaaS offerings from RingCentral, Vonage, and 8x8, Mitel launched a pure-cloud offering called MiCloud Office alongside its legacy MiCloud Business product. It was Mitel's first launch built around a single value proposition: mobile-first, cloud-enabled, millennial-focused.

Launch results

2M: Impressions across digital and social
1,000+: Webinar registrations
200+: Additional webinar replays
$1.1M+: 90-day post-launch pipeline from 300 leads
22%: Email click-through rate
75%: Product overview download rate

Product collateral

Video: MiCloud Office Mobile

Mitel MiTeam Demo
Presentations: MiCloud Office Communications

Mitel MiTeam Collaboration
Brochures: Mitel MiCloud Office Solution Overview

Mitel MiCloud Office Product Overview
Datasheets: Mitel MiCloud Office Solution

MiCloud Office: CRM Integrations

MiCloud Office: Business Analytics

MiCloud Office: Professional Services
Press release: Mitel MiTeam Announcement

Sales & partner enablement

Playbook: MiCloud Office Sales Playbook
Presentations: MiCloud Office Partner Presentation

Mitel Communications Portfolio Comparison

MiCloud Office CRM Integration vs. Competition
Demo scripts: MiCloud Office: Business Analytics

MiCloud Office: CRM Integrations
Proposal template: MiCloud Office Proposal Template

Customer success

Quick-start guides: MiCloud Office — Desktop

MiCloud Office — Mobile

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Transforming Healthcare Operations Campaign Activity Cloud Product Launch

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Two more launches worth a look.

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